Import the tag

Import the tag

Download the tag

Click here (opens in a new tab) to download the Meta Conversion API tag.

Download Meta Conversion API Tag

Import the tag into sGTM

Go to the Templates tab of the server container, then, in the Tag templates section, click on New.

Creating New Tag Template in GTM

Then click on the three small dots at top right, and select Import.

Import Button in GTM

Save the new imported tag

Then select the newly uploaded template.tpl file, and click Save.

Save Imported Tag Template

Next step

Once the tag has been imported, it's time to move on to Meta CAPI configuration.