Meta CAPI
Trigger the tag

Trigger the tag

Trigger the Meta CAPI tag on relevant GA4 events using the tag matching table.

For example, for an e-commerce website, the following events are generally used:

Event name
page_view
view_item
add_to_cart
begin_checkout
add_payment_info
purchase
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This list of events is of course not exhaustive and depends on your situation.

For optimal organization, create a Lookup Table variable configured as follows:

Lookup Table Configuration

In the Meta CAPI tag, create a custom trigger verifying that the events come from GA4 (Client Name = GA4) and that the previously configured lookup table returns true.

Trigger Configuration

Next step

The Meta CAPI tag is ready, now it's time to check event feedback.