Table de correspondance des événements GA4-Microsoft Ads de la balise Microsoft UET Conversion API Addingwell
| Événement GA4 | Event Action Microsoft Ads |
|---|---|
| page_view | pageLoad |
| view_item_list | view_item_list |
| view_item | view_item |
| add_to_wishlist | add_to_wishlist |
| add_to_cart | add_to_cart |
| begin_checkout | begin_checkout |
| add_payment_info | add_payment_info |
| add_shipping_info | add_shipping_info |
| purchase | purchase |
| … | … |
| any_event | any_event |