GA4 to Microsoft Ads Event Mapping Table for the Addingwell Microsoft UET Conversion API Tag
| GA4 Event | Microsoft Ads Event Action |
|---|---|
| page_view | pageLoad |
| view_item_list | view_item_list |
| view_item | view_item |
| add_to_wishlist | add_to_wishlist |
| add_to_cart | add_to_cart |
| begin_checkout | begin_checkout |
| add_payment_info | add_payment_info |
| add_shipping_info | add_shipping_info |
| purchase | purchase |
| … | … |
| any_event | any_event |