Configuring the Google Ads Conversion Tracking tag
Before configuring the Google Ads Conversion Tracking tag, you must configure the Conversion Linker tag.
This tag should be triggered on relevant conversion events to optimize your Google Ads. Typically, this tag is at least triggered on a purchase event.
Conversion ID
There is one conversion ID per ad account. The ID can be retrieved from your Google Ads account.
Conversion Label
There is one conversion label per conversion action. The identifier can be retrieved from your Google Ads account.
Conversion Value
If the GA4 event on which the Google Ads conversion tag is triggered contains the value parameter, this value will be used by default if you leave this field empty.
Currency Code
If the GA4 event on which the Google Ads conversion tag is triggered contains the currency parameter, this value will be used by default if you leave this field empty.
Provide product-level sales data
If the GA4 event triggers the Google Ads conversion tag and contains the items parameter, this value will be used if the box is checked.
Provide data on new customers (new customer data)
Allows you to bid your ads differently between a new customer and an old customer. This allows you to independently manage one budget linked to acquisition and another linked to retention/loyalty.
If the GA4 event triggers the Google Ads conversion tag and contains the parameters new_customer and customer_lifetime_value, these values will be used by default if the box is checked.
Enable enhanced conversions
Enhanced conversion tracking is the act of sending user data to Google Ads (example: email, phone number, first name, etc.).
If the GA4 event triggers the Google Ads conversion tag and contains the user_data parameter, it is the user data within this parameter that will be used.
Note that user data will only be sent if the ad_storage and ad_user_data consent signals are set to granted.