Check received data
Once you've set up your Snapchat Conversion API tag, it's essential to check the following points:
- your server container sends events to Snapchat.
- that the volume of events received by Snapchat is consistent and in line with expectations.
- that the data quality is sufficient to enable Snapchat to link your key events to a specific Snapchat user.
Check event delivery
GTM Server-Side preview
The first step is to check that the Snapchat Conversion API tag is activated correctly for the events defined in the trigger.
In the server container preview, make sure that the Snapchat Conversion API tag is triggered for a specific event (in our example, we're checking its activation on the view_item event). Confirm that it appears in the Tags Fired section and that its status is indicated as Succeeded.
In the preview, click on the Snapchat Conversion API tag to check that requests have been sent to Snapchat via the conversion API.
Addingwell side via Tag Health: successful requests
Access the Tag Health tab in your Addingwell workspace. Start by examining the number of requests sent for the Snapchat Conversion API over a given period, as well as the success rate of these requests. Click on Snapchat Conversion API for more detailed information.
This screen displays details of events sent by your server to the Snapchat Conversion API, as well as the success rate of requests, which in our example is 100%.
Check quality of data received
Sending your conversion events to the Snapchat platform is a crucial first step, but this process can be optimized by adding user data (such as email, phone number or first and last names) to these events. This information enables Snapchat to match the data sent from your server with a real user in their database.
This allows Snapchat to :
- Better attribute conversions, by identifying conversions that otherwise would not have been associated with your Snapchat campaigns.
- Optimize your bids more effectively, thanks to better quality data.
For a detailed guide to reliable server-side user data delivery, see our documentation on this topic.
Addingwell side via Data Monitoring
Access the Data monitoring menu from your Addingwell workspace. This screen lets you view all the user data processed by your GA4 client and made available for your server-side events. For example, you can see that email data is available in 25.9% of server-side events. To view the list of events where user emails have been sent, click on the search icon for more details.
On this screen, you can see the percentage presence of email user data in your server-side events.
In our example, user email data is available in 100% of purchase events, but only in 35.8% of add_to_cart events. This is consistent with our conversion funnel, since email is not always available at the add-to-cart stage.
The data sent is of high quality, as the events contain the relevant and available user information.
Congratulations
You've finished configuring the Snapchat Conversion API, and you've verified that your data is being sent to Snapchat, and that the data is indeed qualitative.
If you encounter any problems during these steps, please do not hesitate to contact our support team.