Dynamic remarketing
Before configuring the Remarketing tag, you must configure the Conversion Linker tag.
What is it?
The dynamic remarketing feature lets you create remarketing audiences that will be more precise, such as :
- people who have viewed products or product lists
- people who have abandoned their shopping cart
- people who have searched thewebsite
- people who have purchased
How do I enable it?
To enable dynamic remarketing, check the Send dynamic remarketing event data box and select the Event data data source.
With this configuration, the tag will fetch by default the event data parameters event_name and value that are used for dynamic remarketing.
If the parameters you send have names other than event_name and value you'll have to do the matching yourself by choosing Custom configuration as the data source.
You must then trigger the tag on the following set of events:
| Event name | Description |
|---|---|
page_view | Allows you to keep the classic remarketing functionality. |
view_search_results | Allows Google Ads to create a list of users who have performed searches. |
view_item_list | Allows Google Ads to create a list of users who have viewed products. |
view_item | Allows Google Ads to create a list of users who have viewed a product. |
add_to_cart | Allows Google Ads to create a list of users who have abandoned their shopping cart. |
purchase | Allows Google Ads to create a list of users who have purchased. |
How to configure it?
Create a variable: conversion table
This conversion table variable will return true when the event is in the list above, and false otherwise. You can then use this variable in the remarketing tag trigger.
Trigger configuration
In the trigger, check that the conversion table created earlier returns true.
Here's the tag fully configured for dynamic remarketing:
