Google Ads Remarketing
Dynamic remarketing

Dynamic remarketing

⚠️

Before configuring the Remarketing tag, you must configure the Conversion Linker tag.

What is it?

The dynamic remarketing feature lets you create remarketing audiences that will be more precise, such as :

  • people who have viewed products or product lists
  • people who have abandoned their shopping cart
  • people who have searched thewebsite
  • people who have purchased

How do I enable it?

To enable dynamic remarketing, check the Send dynamic remarketing event data box and select the Event data data source.

With this configuration, the tag will fetch by default the event data parameters event_name and value that are used for dynamic remarketing.

⚠️

If the parameters you send have names other than event_name and value you'll have to do the matching yourself by choosing Custom configuration as the data source.

You must then trigger the tag on the following set of events:

Event nameDescription
page_viewAllows you to keep the classic remarketing functionality.
view_search_resultsAllows Google Ads to create a list of users who have performed searches.
view_item_listAllows Google Ads to create a list of users who have viewed products.
view_itemAllows Google Ads to create a list of users who have viewed a product.
add_to_cartAllows Google Ads to create a list of users who have abandoned their shopping cart.
purchaseAllows Google Ads to create a list of users who have purchased.

How to configure it?

Create a variable: conversion table

This conversion table variable will return true when the event is in the list above, and false otherwise. You can then use this variable in the remarketing tag trigger.

Dynamic Remarketing Events Variable

Trigger configuration

In the trigger, check that the conversion table created earlier returns true.

Dynamic Remarketing Trigger Configuration

Here's the tag fully configured for dynamic remarketing:

Dynamic Remarketing Tag Configured