Google Ads Remarketing
User ID

Provide User ID

To send the user ID to Google Ads, check the Provide user ID box in the Google Ads Remarketing tag.

By selecting the Event data data source, the tag will search for the user ID in the user_id parameter of the event data.

Provide User ID in Google Ads Remarketing Tag

If the parameter sent has a name other than user_id, it is necessary to match manually by choosing Custom configuration as the data source.